Barry Nalebuff
Milton Steinbach Professor
Yale School of Management
Barry Nalebuff is Milton Steinbach Professor at Yale SOM
where he teaches negotiation, innovation, and game theory. He is the coauthor
of six books. Thinking Strategically
and The Art of Strategy explain game
theory. Co-opetition, looks beyond
zero-sum games to emphasize the potential for cooperating while competing. Why Not? offers a framework for problem
solving and ingenuity. Lifecycle
Investing provides a new strategy for retirement investing. Mission in a Bottle tells the story of Honest Tea. In 1998,
Barry together with his former student Seth Goldman cofounded Honest Tea, a
company that sells ready-to-drink iced tea that tastes like tea. It has grown (organically)
to over $100 million in sales. In 2011, Coca-Cola purchased the company. Alongside
Honest Tea, Barry advised the NBA in their negotiations with the
National Basketball Players Association and serves on the board of Nationwide
Insurance. A graduate
of MIT, Rhodes Scholar, and Junior Fellow at Harvard’s Society of Fellows,
Nalebuff earned his doctorate at Oxford University.
