Associate Professor of Management Practice
London Business School
John Mullins is a three-time entrepreneur, a best-selling author, and an Associate Professor of Management Practice at the London Business School. An award-winning teacher and scholar and one of the world’s foremost thought leaders in entrepreneurship, John brings to his teaching and research 20 years of executive experience in high-growth firms, including two ventures he founded and one he took public.
Since becoming an entrepreneurship professor in 1992, John has published five books, dozens of cases and more than 50 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, and The Wall Street Journal. He is a frequent and sought-after speaker and educator for audiences in entrepreneurship and venture capital.
John’s newest book, The Customer-Funded Business: Start, Finance or Grow Your Business with Your Customers’ Cash, (Jersey City, Wiley 2014), on which this course is based, was named one of five “not-to-be-missed books” for 2014 by Fortune magazine. It challenges the widely held assumption that among an entrepreneur’s first and most important tasks is that of raising venture capital.