Holger E. Metzger

Hi, I'm Holger! 20 years have passed since I founded an Insights and Branding Agency in Shanghai, helping global and local brands to gain and expand a strong foothold in one of the most exciting, mindblowing and challenging markets on the planet, while working with brand teams in India, Europe, and North America. Along the way, I continuously sharpened important skills that helped me better understand what drives people, and how to apply such insights to the creation of compelling brand narratives that activate an emotionally relevant experience in customers. I love exploring emotions, perceptions, and behavior via the intelligent application of cognitive and behavioral psychology techniques. Over the years, I have developed, introduced, and adapted to specific markets a number of innovative approaches to decoding customers' subliminal decision-making processes. On the creative side, I am an avid storyteller, screenwriter, and filmmaker who loves to create original stories for branded entertainment TV/streaming shows and graphic novels in the US, Taiwan, and China. My teaching is practical, with examples from my own experience, and I'd like to invite you to reach out at any time if you have any specific questions. Enjoy the class! Holger