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4.6

Business Strategy in Practice (Project-centered Course)

Certificate
Provider:Coursera
InstructorMichael Lenox
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Course description
A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for you to synthesize concepts and knowledge from the four prerequisite courses in the specialization. In this course, developed at the Darden School of Business at the University of Virginia, you will be guided through your project by top-ranked faculty. You may continue with the organization you selected for previous assignments or select a new organization for this project. You will analyze the current state of the organization, strategic issues facing the organization, strategic paths the organization might pursue, make a recommendation of the best path for the organization to pursue, and write an Executive Summary. Your finished project will serve as an artifact showcasing your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership.

Meet your instructors:

  • Michael Lenox photoMichael Lenox
    Senior Associate Dean and Chief Strategy Officer
    Coursera Courses: The Business Strategy Specialization, a 5-course series including: Foundations of Business Strategy, Advanced Business Strategy, Business Growth Strategy, Strategic Planning and Execution, Business Strategy Capstone Education: B.S., MS, University of Virginia; Ph.D., Massachusetts Institute of Technology Biography: Michael Lenox is the Senior Associate Dean and Chief Strategy Officer and a Professor of Business Administration at the University of Virginia's Darden School of Business. Prior to this, he taught Darden's core MBA strategy course and served as Associate Dean and Academic Director of Darden's Batten Institute for Entrepreneurship and Innovation. He helped found and served as the inaugural president of the multiple-university Alliance for Research on Corporate Sustainability. Prior to joining Darden in 2008, Michael was a professor at Duke University's Fuqua School of Business where he served as the area coordinator for Fuqua's Strategy Area and the faculty director and founder of Duke's Corporate Sustainability Initiative. He received his Ph.D. in Technology Management and Policy from the Massachusetts Institute of Technology in 1999 and the degrees of Bachelor and Master of Science in Systems Engineering from the University of Virginia. Michael has served as an assistant professor at New York University's Stern School of Business and as a visiting professor at Stanford University, Harvard University, Oxford University, and IMD. Michael's research has appeared in over twenty-five refereed academic publications and has been cited in a number of media outlets including the New York Times, the Financial Times, and the Economist. In 2009, he was recognized as a Faculty Pioneer by the Aspen Institute and as the top strategy professor under 40 by the Strategic Management Society. In 2011, he was named one of the top 40 business professors under 40 by Poets & Quants. He was recently nominated one of the top 100 professors of entrepreneurship. Michael's primary expertise is in the domain of technology strategy and policy. He is broadly interested in the role of innovation and entrepreneurship for economic growth and firm competitive success. In particular, he explores the business strategy and public policy drivers of the direction of innovative activity. Michael also has a long-standing interest in the interface between business strategy and public policy as it relates to the natural environment. Recent work explores firm strategies and non-traditional public policies that have the potential to drive "green" innovation and entrepreneurship.
  • Jared Harris photoJared Harris
    Samuel L. Slover Research Chair in Business Administration
    Coursera Courses The Business Strategy Specialization, a 5-course series including: Foundations of Business Strategy Advanced Business Strategy Business Growth Strategy Strategic Planning and Execution Business Strategy Capstone Education B.S. and MAcc, Brigham Young University; Ph.D., University of Minnesota Biography Jared Harris is a faculty member at the University of Virginia’s Darden School of Business and a Senior Fellow at Darden’s Olsson Center for Applied Ethics. He is a celebrated professor who teaches courses and workshops on strategic thinking and ethical decision making to graduate students in business, military officers, leaders in education, legislative leaders, and business executives. In the Darden curriculum, Jared teaches both the required MBA strategy course and the required MBA business ethics course. Harris' research centers on the interplay between ethics and strategy, with a particular focus on the topics of corporate governance, business ethics, and interorganizational trust. His work has been published in Strategic Management Journal, Academy of Management Review, Organization Science, Journal of Business Venturing, Business Ethics Quarterly, and Journal of Business Ethics, and his research insights have been highlighted in the New York Times, the Washington Post, and The New Yorker, as well as other media outlets in the United States, Canada, Germany, India, Portugal, and the U.K. Recent books include Public Trust in Business (Cambridge University Press, 2014), The Strategist’s Toolkit (Darden Business Publishing, 2013), and Kantian Business Ethics: Critical Perspectives (Edward Elgar, 2013). Harris' academic career follows a distinguished business career, first in consulting at several global public accounting firms, followed by a stint as a CFO for a small technology startup.

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Coursera

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