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Learn Small Business Marketing: How to Use SEO & Social Media

Certificate
Level:Beginner
Category:SEO
Provider:BitDegree
InstructorAlex Genadinik
Duration4h 46m 38s
Buy for 4.99$
Course description

If you own a small business and you're eager to know how to market your company, this course is perfect for you. Whether you own a restaurant, a café, a nightclub, a barbershop, a blog, a YouTube channel or anything in between, this small business marketing course will provide you with fresh advertising ideas and teach you how to promote your business endeavor.

All About Local Marketing

Effective local marketing is just as important for small businesses as it is for huge corporations. In fact, it might be even more critical since the competition is fierce. Huge companies usually have massive marketing teams working on business advertising and promotion while local business owners cannot afford that. The good news is you don't need a large team to take advantage of local advertising effectively. You just need to know about different techniques that you can implement yourself. And this small business marketing course will reveal the most time, effort and price efficient strategies that will help you boost your sales.

This course encompasses topics, such as search engine optimization, social media marketing, Yelp & Google maps marketing, business card marketing, flayer marketing and much more! You'll get introduced to the most effective and advanced digital and conventional marketing tools and learn how these tools can be used to efficiently improve your business, attract client, out-smart your competitors, and increase your revenue.

Professional Website & More Visitors

This small business marketing course will start with one of the most important features when it comes to local advertising. I'm talking about a personal website. After all, a webpage looks far more professional than just a Facebook page, don't you agree? You'll learn how to set up your own page. This tutorial will explain step-by-step how to find a perfect domain name for your business as well as how to set up your website quickly and professionally. You'll find out how much maintaining a website costs and how to increase conversion rates. This small business marketing guide will even show you examples of great websites to give you ideas on what you should focus on.

Next, you'll move on to SEO tutorials. SEO (also known as search engine optimization) can help you increase traffic to your website by a mile. This small business marketing course will explain the fundamental basics of SEO and how it works. You'll find out what are keywords, how to research them and how to use them. You'll be introduced to different types of keywords and meta titles and much more. If you're own a blog, you'll be happy to hear that there's a separate lecture explaining how to market your business using blogging. Also, you'll find out how to build backlinks and save a ton of money.

After mastering the fundamentals of SEO, you learn about social media marketing as well as how to use Yelp and Google maps to your advantage. Google Maps and Yelp are incredibly effective when it comes to local marketing. Since on these platforms people are already looking for local shops it's easier to get noticed. And when it comes to social marketing, you can't just skip it.

Digital & Conventional Marketing Techniques

Social networks have millions of active users that are constantly engaging in discussions, looking for good & services and sharing their opinion. If you know how to do it, social media marketing can help you build an audience and grow the number of your customers fast. This tutorial will reveal different techniques on how to advertise on social media networks successfully.

This course isn't just about digital advertising. You'll find quite a few lessons explaining the principles of conventional advertising like flyers, business cards and more. You'll discover marketing strategies that are creative and unique. You'll learn about promoting your business using t-shirts, discounts, and events. This small business marketing course will also give ideas on how to get publicity without breaking a bank.

So, what are you waiting for? Local marketing and advertising are essential for small business owners. After this small business marketing course, you will have the tools and resources to improve your business and its position in the market. Enroll now and take your business to another level!

Meet your instructors:
Alex Genadinik photo
Alex Genadinik
Entrepreneur