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4.6

Principles of Public Relations

Certificate
Free
Level:All Levels
Provider:Coursera
InstructorErin Willis
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Course description
In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.
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Erin Willis
Associate Professor