Online Business Fundamentals

Course description
Online business, in a nutshell, is any business activity conducted over the internet using all the necessary tools that the internet has to offer. It is a work-from-home opportunity available to most people who cannot afford to own or run a business the traditional way. For most people, it is a platform to harness and earn money and residual income from the comfort of their homes. This course will teach you how to build an online business from the bottom up. It will teach you how to think about business, customer journey mapping, and how to conduct one. First, you will learn about the evolution of online business, how it started, and the pioneers of the online industry. You will learn how to be an entrepreneur, emphasizing marketing and business strategies and why marketing is essential in any business. And how to plan and execute plans in a company. The importance of customer lifecycle and how to find and adequately manage your customers so that they will remain customers. The main course is a step-by-step tutorial with videos and PowerPoint slides that will take you through each topic of discussion, followed by video lectures on the course's main lectures. Below are the main topics: A. The evolution of online marketingB. How to think about a businessC. Customer journey mappingD. Why we do marketingE. Customer lifecycleF. Marketing planningThose and more are the things you will learn in this course, including the evolution and importance of online marketing and how to develop a customer understanding and personas to increase awareness of your brand




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