Master Technical SEO, WordPress SEO 2020 450+ Videos15 hrs

Course description
What You'll LearnHow to Build 100% technically perfect, well SEOed websites: This course will give you a super solid foundation in technical SEOOn Page SEO: On Page SEO is covered in great detail here. Every factor is discussed with examples - including using Google's NLP toolBuild blazing fast WordPress websites: You'll see - with a live example - how to build websites that load extremely fast, with TTFB less than 0.2s - on a shared hosting account. You do not need to spend $100s a year on hosting - and you can do these quick optimizations in less than 30 minutes in most cases! Every technique you need to know to build super fast, high performing websites is discussed with examples. These includeHow to use speed testing tools Factors that influence site speedTTFBDNS response timesDNS prefetchPrerendering and preconnectGZip compressionCode bloatOptimizing CSS and JSSSL speedTesting SSL certificates for vulnerabilitiesSEO Schema and structured data: You'll discover how very easy it is to add JSON LD schema and structured data to your WordPress website. You'll see how to Use Google's Data Highlighter and Data Helper toolsAdd product schemaAdd ratings and reviewsRecipesItemListEventsArticle schemaLocal business schemaDebugging JSON LD schema codeDo a technical SEO audit: You'll get a thorough understanding of the important technical SEO factors that play a key role in helping your website rank in the search engines - and how to do a technical SEO audit. Master WordPress: Just about everything you need to know about setting up WordPress sites and adding and modifying content is discussed here in great detail. You'll learn... How to use cPanelRegister a domainSetup web hostingConfiguring WordPressHow to add themes and pluginsHow to use the Gutenberg editorcreate. htaccess filesCreate robots. txt and XML sitemapMaster WordPress Gutenberg editorUnderstand search intent: Unless you understand search intent, you will not be able to create content that ranks in Google. In this section you'll learn aboutThe kind of keywords you would never want to targetDifferent types of search queriesDifferent types of contentPogo stickingEntity searchQuery disambiguation and query deserves diversityUnderstand keyword difficulty: Unless you know the difference between easy and hard keywords, you will not be able to choose keywords to target. In this section you will see exactly how to get to know whether a keyword would be easy or hard to target. Master keyword research: This is a critical skill for any SEO. There's a science and an art to this. You'll get to learn how to do keyword research by seeing how it's done. You will learn exactly how you can find low competition keywords that will be very appropriate for your site - no matter what your niche is. How to find 100s of easy keywords in any niche: This is one skill you will need to master if you are going to be an SEO. The lessons in this section will help you master this skill. Understand how to write highly optimized SEO content: Writing SEO optimized content is not the same as writing content. You will get to see the exact steps you need to follow to write highly optimized SEO articles. These are the kind of articles that can rank for 100s or even 1000s of different keywords. You'll learn (with a detailed worked example)... How to identify variations of the primary keywordHow to identify secondary keywordsOptimize the title and description tagsUse proven techniques to increase your CTR in the SERPsCraft your page's URLHow to do in-depth researchImprove your reading scores easilyUse Google's NLP tool to maximize your chances of ranking highAdd schema Make your articles highly relevant topicallyCreate. htaccess files: You'll see how to create and modify the. htaccess file. You'll learn how to use. htaccess to Setup redirectsDisable directory listingsPassword protect individual directoriesBlock certain IP addressesProtect the wp-login. php fileAdd custom http headersCreate x-robots tagsMake your WordPress website more secureOptimize images: This is another important skill every SEO needs to have. Unoptimized images can make your pages very slow to load and reduce your site's conversions. There's a lot more to image optimization than using a plugin to reduce image sizes. In fact, you will not want to use plugins to optimize images. You'll learn about... Best image types for the webWordPress image sizesHTML5 picture elementUsing WebP imagesLazy loading imagesUsing free tools to reduce your image sizes by upto 90%Optimizing alt textImage filenames and SEOOptimizing for SafeSearchrobots. txt: robots. txt is a file every SEO needs to know about. Mistakes in this file can seriously hinder your site's performance. In this section, you'll see how to... Create and validate your robots. txt fileAvoid common mistakes Create meta robots tagsAvoid conflicts between robots. txt and your website's XML sitemapAvoid conflicts between robots. txt and meta robots tagsInternational targeting and hreflang: If you are going to be working on very large sites that target multiple countries, you will need to know how to use hreflang. In this section, you'll see... How international targeting worksWhat ccTLDs are and when to use themHow to determine the best ways to implement international targeting for your websiteThe intricacies involved in creating multilingual URLsHow to use canonical tags with hreflangHow to get XML sitemaps to work well with hreflangHow to debug hreflang tagsXML sitemaps: Your website's XML sitemap - along with the robots. txt file - plays a key role in optimizing your crawl budget. Mistakes in XML sitemaps are all too common. And these seemingly benign mistakes can reduce your site's crawl budget. In this section you'll see... What crawl budget is and why you should careXML vs HTML sitemaps - the differencesHow to create video and image sitemapsHow to create and validate your XML sitemapHow to maximize crawl budgetHow to avoid common errors in creating XMl sitemapsSetup a CDN: By configuring a Content Delivery Network for your WordPress website, you can make your website a lot faster, more secure, increase availability and reduce the load on your server. In this section, you'll learn how to do this for free - and it takes only a few minutes! Implement HSTS: By implementing HSTS for your WordPress website, you will make it more secure - and improve security. You'll learn how to do this, and see the prerequisites a website should satisfy before you can implement HSTS. RequirementsA computer with an internet connectionA strong work ethicWho this course is forWebmastersWeb designersWeb developersBloggersBusiness ownersWritersBy learning the skills taught here, you will be able to Build highly optimized websites - this is a skill companies value a lotMaster technical SEO - This is exactly what is needed to rank in Google and other search enginesWrite highly optimized SEO content - another very valuable skill companies are willing to pay a lot forCreate websites that load extremely fast without spending much - another highly lucrative skill. There are companies that do just this and nothing else. Master WordPress - Everything you need to know to create WordPress websites is covered here in great detail




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