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4.6

The Marketing Plan

Certificate
Provider:Coursera
InstructorRamon Diaz-Bernardo
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Course description
Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product.
What will you become in the end:
Marketing manager

Meet your instructors:

  • Ramon Diaz-Bernardo photoRamon Diaz-Bernardo
    Associate Professor
    Professor Diaz-Bernardo is an expert in strategic marketing and has been a part of IE Business School’s faculty body for more than 12 years. Professor Diaz-Bernardo holds a degree in Engineering from Universidad de Oviedo (Spain), an MSc in Engineering from the University of Nottingham, an MBA from ESDEN Business School and he is a Doctor in Business Administration (Ph.D.) from IESE Business School. Professor Diaz-Bernardo is a very active international executive education instructor, especially in the areas of strategic marketing. Currently Professor Diaz-Bernardo serves as a Visiting Professor in executive education programs at Cornell University (USA), Reykjavik University (Iceland), Cornell – Nanyang Institute (Singapore), and Hong Kong Polytechnic (Hong Kong), among other international business schools.

Provider:

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Coursera

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