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4.8

Developing a Winning Marketing Strategy

Certificate
Provider:Coursera
InstructorHayden Noel
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Course description
In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
What will you become in the end:
Marketing manager

Meet your instructors:

  • Hayden Noel photoHayden Noel
    Associate Clinical Professor
    Hayden Noel is an Associate Clinical Professor of Business Administration at the University of Illinois. He holds a Ph.D. in Marketing from the University of Florida. Prof. Noel teaches marketing-related classes at the undergraduate, MBA, Professional MBA, and Executive MBA level. He has been associated with the University of Illinois since 2007. Before that, he taught at Baruch College, City University of New York, and University of Florida. He also has extensive experience in the corporate sector, having worked in advertising, banking, and public relations. Prof. Noel's research interests are in Marketing Management; Consumer Behavior; Consumer Information Processing and Memory.

Provider:

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Coursera

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