Marketing Analytics Capstone Project

Level:All Levels
InstructorDavid Schweidel
Start Free Course
Course description
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem. It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before starting the capstone course.
Meet your instructors:
David Schweidel photo
David Schweidel
Associate Professor of Marketing