course-image
4.5

Leadership Communication for Maximum Impact: Storytelling

Certificate
Free
Level:All Levels
Category:Leadership
Provider:Coursera
InstructorCandy Lee
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Course description
Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
Meet your instructors:
Candy Lee photo
Candy Lee
Professor
Tom Collinger photo
Tom Collinger
Executive Director Spiegel Research Center