Introduction to Digital Marketing

Level:All Levels
InstructorSteve Fritzenkotter
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Course description
Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
What will you become in the end:
Marketing manager
Meet your instructors:
Steve Fritzenkotter photo
Steve Fritzenkotter
UCI Division of Continuing Education Instructor