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4.8

Introduction to Digital Marketing

Certificate
InstructorSteve Fritzenkotter
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Course description
Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
What will you become in the end:
Marketing manager

Meet your instructors:

  • Steve Fritzenkotter photoSteve Fritzenkotter
    UCI Division of Continuing Education Instructor
    Stephen is the managing partner in an Internet Marketing firm that specializes in servicing small to mid-sized business clients. His education includes an MBA with an emphasis in marketing. He has developed courses and taught in post-secondary education since 2005. He was honored as Distinguished Instructor of the Year, UC Irvine Division of Continuing Education, 2017.

Provider:

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Coursera

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