course-image
4.9

Sales Training: Inbound Business Strategy

Certificate
Provider:Coursera
InstructorKyle Jepson
Start Free Course
Course description
Welcome to the Inbound Certification course! This course will introduce you to inbound and provide you with a big picture view of everything you need for a successful inbound strategy. So, why inbound? Inbound is a fundamental shift in the way you do business. Instead of an interruption-based message where the marketer or salesperson had all the control, inbound is about empowering potential customers. Consumer’s buying behaviors have changed and will continue to change. That's the driving force behind inbound. What your customers want today is different than what they wanted 10 years ago. That means you need to change the way you market, sell, and service to match the way people actually want to shop and buy. So, wondering what to expect in this course? After an initial lesson on an introduction to the inbound fundamentals, the course consists of a set of lessons that follows the inbound methodology. The inbound methodology illustrates the four stages that make an inbound business. It reflects the entire inbound marketing, sales, services, and relationship process. The stages are Attract, Convert, Close, and Delight. Each lesson includes different tactics that you can apply to help you and your business grow better. You’ll also hear from HubSpot executives and leadership including: HubSpot’s Co-founders Brian Halligan & Dharmesh Shah. Chief People Officer, Katie Burke. VP of HubSpot Academy, Mark Kilens. VP of Marketing, Meghan Anderson. SVP of Product, Christopher O’Donnell. VP of Sales, Michelle Benfer. And VP of Customer Success, Alison Elworthy

Meet your instructors:

  • Kyle Jepson photoKyle Jepson
    Inbound Sales Professor
    Kyle teaches sales and CRM courses at HubSpot Academy. He is best known for his work on the HubSpot Sales Software Certification and the Sales Enablement Certification. He is the father of two children, the lucky husband of an equally lucky woman, and aspires to be the author of one of those paperback novels you see in grocery store check-out lines.

Provider:

provider-image

Coursera

We have 3007 courses
10 reviews
0 Rating

Coursera is one of the oldest and most popular online education platforms offering diverse courses including IT specialists, undergraduates, graduates, and professionals in different fields

Related topics:

On our aggregator for searching online courses, you can find a course Sales Training: Inbound Business Strategy for a fee: free or subscription-based. Current course belongs to category Business Strategy from a provider Coursera, and fits perfectly at the level of: All Levels. Experienced educator with pleasure will help you in realizing new career horizons. You can read reviews of other users about this online course or share your feedback to help other students make a decision!

How to get new skills with Skillcombo?

Explore courses that align with your interests, dive into detailed descriptions, and browse through reviews to confidently choose your next learning path. Easily use our filters for level, duration, language, and price to find the right option for your goals.

  • 15+ popular course providers
  • 60000+ online courses in catalog
  • 1000+ IT subjects