How to Design Brands People Remember and Love

We live in a world where consumers have more power than ever, curating their own personal brands like we've never seen before. Some brands improve our lives in very personal ways, but in order for them to lead the way, they must first connect with us on a deep, intrinsic level. It's also important to understand that a brand is not just a logo or a business name. In this class I will show you my process of coming up with a memorable brand that will engage customers. The class is geared towards: Creatives who work in any type of Creative or Marketing AgencyGraphic Design, Branding or Marketing studentsEntrepreneurs who want better clarity for running their businessNo prior knowledge is required for this classWhat you will learn: My process for defining the How, What and Why of a businessWhat are Brand Values, how to create them, and why they are important in BrandingHow to reference Human Needs to create a brand that connects with your customersHow to create a Positioning Statement and Tagline and why they are vital for your brandYour Assignments will involve creating a Positioning Statement, as well as a Tagline for either a personal brand or another business of your choosing, using the Brand Worksheet I personally use to brainstorm and ideate a brand's essence. The completed Brand Worksheet is the foundation for crafting a memorable and meaningful brand.