Essential Analytics for Solo and Small Business Owners

This course teaches basics of business analytics, and translates that knowledge into practical application. Students will come away from this course knowing how to apply simple analysis tools to characterize key performance measures of their business both before and after a strategic change, and to expose and quantify statistically significant results even in the most variable business climate. Students will learn that the critical need to differentiate a business introduces a complication: business strategies that work for the competitors might not work for them. A bit of trial and error is necessary. By designing a strategic approach and applying analytics as taught in this course, students will put their small or solo business on a steady upward trajectory.