This is a crash course in marketing strategy to help marketing managers and business owners build a roadmap for delivering and scaling business results in 2023. This course includes the fundamental areas of marketing strategy layered with my 14 years of experience to show you how I apply elements of strategy to channels, and tactics to get results needed. You will learn four key principles of marketing strategy - Strategy, Planning, Execution, Evaluation⭐️ As part of understanding what is a marketing strategy we'll cover:- Ways to use internal and external data to identify your market position and market landscape - The audience data you will need to help you reach your marketing targets- How to turn competitors into collaborators - The USP you'll need to help you scale activity - How to set targets based on business objectives and what to measure to judge success⭐️ In the planning section we'll approach channels with our marketing strategy in mind and start thinking about the ways we can use them to reach target audiences. We will cover: - Importance of laying out all your channels in a brand interaction framework (template included) - The ultimate checklist for doing a channel audit - Choosing metrics that matter- Building a channel approach based on your strategy and targets - Make channels work harder - how to integrate, repurpose, automate⭐️ When it comes to execution, it's all about tactics. Here, you will learn how to inform tactics using your strategy. In this section you will - Learn to utilise a marketing plan that focuses activity on targets (template included)- Understand the fundamentals of turning strategy into tactics ⭐️ Evaluation is often the after-thought in marketing. Here, I offer a few key prompts to get you into the mindset of keeping your strategy always informed with latest learnings and data. Each lecture asks questions to encourage you to dig deeper into your marketing data and activity to really understand if it's fit for purpose. You can use the headings of this course to build your very own marketing strategy or update an existing one. Marketing templates included as part of this course will get you thinking about how to take control of activity and plan on the go, while being laser-focused on overarching goals.