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Content Marketing Course: How to Plan & Create Outstanding Content

Certificate
Level:Beginner
Provider:BitDegree
InstructorBrad Merrill
Duration3h 37m 36s
Buy for 29.99$
Course description

If you are running a business, useful content should be at the core of your marketing. Instead of pitching your products, you could produce valuable content with educational value for your users to help them solve their problems. To do that, you need to have an effective content marketing strategy. In this content marketing course, I’ll teach you everything from the beginning. In under 4 hours, you’ll learn how to take advantage of content marketing and create an outstanding strategy that will bring you traffic.

Why should you enroll in this content marketing course?

I want to start from what content marketing is. Content marketing is a form of marketing focused on creating and distributing relevant and valuable content to attract and retain the target audience. It is used to attract customers’ attention, generate leads, and, of course, to drive profitable customer action. When you have a powerful content marketing plan with transparent and honest content, you can easily gain your users’ trust and improve your brand awareness. 

This course is well structured and covers all the most useful aspects of content marketing. I wanted to make this course to be accessible to people with all levels of experience, so we’ll start from the absolute basics. You don’t need to have any previous marketing experience to join this course, you just need to be willing to learn.

Benefits to take away from this course

Content planning is not as hard as it looks at first sight. In this content marketing course for beginners, we’ll go through all aspects of content marketing step by step. In the beginning, I’ll explain to you the classic marketing fundamentals - principles from the old world marketing that you need to understand for this course. When you have a clear understanding of what marketing is, what content marketing is, and how it works, we’ll go deep into more advanced topics.

What you will learn:

  • Essentials of content marketing 
  • Importance of storytelling
  • How to create a detailed buyer persona to guide your entire strategy
  • How to optimize your website for content marketing
  • How to develop a system for getting to know your audience and generating new content ideas
  • How to do copywriting effectively (headlines, structure, vocabulary, tone, calls to action, and other tips)
  • How to use different content formats like blog post, video, podcasts, infographics
  • How to create a valuable content repurposing what you already created
  • How to do search engine optimization (SEO)
  • How to drive free organic traffic to your website
  • How to actively promote your content
  • How to use email marketing to grow your email list
  • How to take advantage of external marketing channels like Facebook, Twitter, and Instagram
  • How to collect and analyze data to measure the results of your content marketing efforts

That’s a lot to learn but when you complete this content marketing course, you’ll be able to create an effective content marketing plan to reach your goals. The faster you’ll start to implement a content marketing strategy to your business, the faster you’ll see the desired results!

Content planning has never been so easy!

The main goal of this course is to help you to understand the main concepts of content marketing and create an efficient strategy that will drive traffic and generate leads. If you want to produce value for your customers and make them satisfied, this course is the right one for you. Enroll in this content marketing course and take your content to the next level!

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