Storytelling and influencing: Communicate with impact

Level:All Levels
InstructorAssociate Professor Lawrence Ang
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Course description
An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.
Meet your instructors:
Associate Professor Lawrence Ang photo
Associate Professor Lawrence Ang
Department of Marketing
Arabella MacPherson photo
Arabella MacPherson
Director, Resonate Communications