Storytelling in Branding and Content Marketing

Level:All Levels
InstructorPedro Cifuentes Huertas
Start Free Course
Course description
Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages. The course analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention.
What will you become in the end:
Marketing manager
Meet your instructors:
Pedro Cifuentes Huertas photo
Pedro Cifuentes Huertas
Branded Content & Journalism Professor