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4.7

Digital Marketing Strategy with Goldman Sachs 10,000 Women

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InstructorDionysius Ang
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Course description
This elective course is an introduction to digital marketing, with a particular focus on social media campaigns. The course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level. In this course, you will learn top tips for an effective digital marketing campaign and how to plan and evaluate social media campaigns to maximize business opportunities. You will develop a practical understanding of the planning process of a social media campaign, and how to effectively use paid, earned and owned media in your digital marketing. You will also consider the role of influencers in your marketing, explore viral marketing, paid search, website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign. At the end of this elective course, you can apply and practice what you have learned by working on a digital marketing campaign. This course is one of three elective courses complementing the 10,000 Women core collection. It is a great introduction or follow up to the Fundamentals of Sales and Marketing course with Goldman Sachs 10,000 Women in the core collection but you may choose to take any additional courses to suit your needs. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

Meet your instructors:

  • Dionysius Ang photoDionysius Ang
    Lecturer (Assistant Professor) in Marketing.
    Dionysius Ang is a Lecturer (Assistant Professor) in Marketing at Leeds University Business School. Prior to joining Leeds University Business School, Dr. Ang was a Marie Curie Early Stage Researcher at KU Leuven and INSEAD where received her PhD in Business Economics (Marketing) and MSc in Management respectively. In addition to a Research Masters in Social Psychology from Tilburg University, she was also a visiting scholar at the University of Pittsburgh.
  • Goldman Sachs 10,000 Women photoGoldman Sachs 10,000 Women
    Goldman Sachs and its people are committed to supporting the communities where we work and live, where our ideas, people and resources can make a difference. The Goldman Sachs Foundation focuses on entrepreneurship and economic growth with the aim of developing and strengthening communities around the world. 10,000 Women fosters greater shared growth, providing women in 100 countries around the world with a business and management education and access to mentoring, networking and capital. We are now bringing 10,000 Women online through Coursera to support female entrepreneurs in new corners of the world. These 10 courses blend a world-class business education with a global peer-to-peer network, providing participants with the tools needed to lead and grow their business.

Provider:

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Coursera

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