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Overview

Marketing manager

8,124,000/year
13 courses

What does a marketing manager do?

If you are thinking about a career in IT or, in general, about obtaining a new profession or changing your work field, you can benefit from this review of the marketing manager specialization that we have prepared for you. Here we explain what the specialist’s responsibilities are, what skills and certificates are required, and of course, the salary range.
 

What is marketing management?

It is a set of principles, methods, and means of guiding and implementing a promotion strategy with the aim of increasing demand for the company’s products and eventual profit increase.
 

Who is a marketing manager?

It is a specialist who consults companies and organizations on marketing means, methods, and so on. He or she creates concepts, implements and analyzes the success of diverse marketing tools, and works on their improvement. The specialists in this field develop marketing solutions based on analysis, and scientific data, including the latest developments in the industry. They also coordinate the implementation of the proposed measures and manage the whole marketing department. They can also look for distribution partners and cooperate with them in promotional activities, for instance, retail demonstrations.

Marketing managers can be employed by:

  • Marketing service providers;
  • Commercial companies in almost all sectors of the economy;
  • Associations, organizations, and interest groups.

There are two main types of specialists:

  1. Digital marketing manager works exclusively with digital promotion, including website design and features, online ads, social networks, uniform style development for all online platforms where the product or service is represented, campaigns, online ads, and so on.
  2. Product marketing manager works with diverse channels of product promotion, including digital, publishing materials, outdoor ads, and so on, depending on the product. Naturally, if a product is digital, the major part of the marketing campaign is carried out online.

How to become a marketing manager in India?

  • Learn marketing fundamental principles.

  • Take a marketing online course or get an education at a university.

  • Choose your specialization within marketing.

  • Try to promote your own projects to develop your marketing skills.

  • Create a resume and prepare for a marketing job interview.

  • Apply for junior position vacancies or try to find first customers on freelance websites.

Marketing manager skills

The profession implies the influence on the perceived product value in the eye of the customer and sales and sales boost with eventual company’s profits rise. To implement these tasks effectively, a specialist needs specific skills and personal qualities:

  • Analytical skills. They are needed to analyze the sales and create reasonable sales forecasts, manage the advertising budget and calculate the effectiveness of the inputs, prioritize projects, compare different solutions and pick up the optimal one, and so on.
  • Professional competence. A specialist must have the knowledge and be ready to broaden the competence in modern marketing strategies,  basics of economics and finances to manage budgets, basics of sociology and psychology to understand the consumer, modern design trends to understand and propose brand aesthetics, etc.
  • Initiative. A specialist is expected to formulate and set tasks for themselves without waiting for someone’s orders and tasks.
  • Responsibility. A specialist manages the ad budget and the profitability of the product; therefore, he or she must be ready to take responsibility.
  • Persistency. You need to be persistent in your actions and ambitious in your goals to be able to complete the assigned tasks on time.
  • Creativity. A specialist must be able to come up with new ideas and propose several alternative solutions for one task.
  • Good communication skills. This includes good written and oral communication skills for business correspondence, the creation of advertising materials, public speaking during presentations, and so on.
  • Flexibility and open-mindedness. A specialist must be open to new approaches and ideas and broaden horizons using new knowledge to improve the efficiency of current work.

Marketing manager role


The major role of the specialist is to manage the perceived value of the product. It is crucial because the perceived value directly influences the possibility to gain profit and is the simplest working indicator for the assessment of the marketing department's work effectiveness. The high value of the product in the eye of the customer increases the profitability of an exchange with a buyer, as a result of which the buyer satisfies their need, and the company receives the maximum income and profit.
 

Marketing manager qualifications

To become a marketing manager, it is preferable to obtain a degree in Marketing. A bachelor’s degree is sufficient to be considered a qualified specialist. However, for the future increase in salary and more interesting jobs, a master’s degree may be needed. You can also complete online courses and obtain certifications that will help you compete for the jobs. For example, you can find the courses at Coursera, Udemy, and other reputable platforms.

 

Top marketing colleges in India

  1. IIM BANGALORE - INDIAN INSTITUTE OF MANAGEMENT, BANGALORE

  2. INDIAN INSTITUTE OF MANAGEMENT - [IIMC], KOLKATA

  3. INDIAN INSTITUTE OF MANAGEMENT - [IIM], INDORE

  4. XLRI - XAVIER SCHOOL OF MANAGEMENT - [XLRI], JAMSHEDPUR

  5. SP JAIN INSTITUTE OF MANAGEMENT AND RESEARCH - [SPJIMR], MUMBAI

  6. INDIAN INSTITUTE OF MANAGEMENT - [IIMK], KOZHIKODE

  7. PARUL UNIVERSITY, VADODARA

  8. SHAILESH J. MEHTA SCHOOL OF MANAGEMENT, IIT BOMBAY - [SJMSOM], MUMBAI

  9. DEPARTMENT OF MANAGEMENT STUDIES, INDIAN INSTITUTE OF TECHNOLOGY - [DOMS], ROORKEE

  10. INDIAN INSTITUTE OF MANAGEMENT - [IIMU], UDAIPUR

Marketing manager salary in India

In India, the average yearly salary of a marketing manager is ₹680,000 or $9,000. A specialist with less than one year of experience can earn around ₹425,000 or $5,700 a year, and a specialist with less than 5 years of experience - ₹510,000 or $6,800. A marketing manager with 5+ years of experience can earn annually around ₹730,000 or $9,800. According to the Payscale platform, salaries by city:

  • Average marketing manager salary in Bangalore - ₹1,009,145 / year

  • Average marketing manager salary in Mumbai- ₹911,284 / year

  • Average marketing manager salary in Chennai - ₹619,018 / year

  • Average marketing manager salary in New Delhi - ₹822,411 / year

  • Average marketing manager salary in Pune -  ₹700,179 / year

Responsibilities of Marketing manager
Performing of analysis of the whole market and trends
Performing of analysis of the market opportunities of the company
Performing study of consumer behavior
Selection of target markets
Development of competitive advantage
Development of marketing strategy for each target market separately
Implementation of planned marketing activities
Control over the strategy implementation
Analysis of the results and the development of solutions for the improvement of product promotion results
Salary of Marketing manager
junior 500000-650000
middle 650000-800000
senior 800000-1000000