Based on the industry specifics, using specialized software, a graphic designer can be responsible for the creation of web designs, or the corporate style, including the development of layouts for newsletters, social networks, business cards, etc., book covers and illustrations, banners, posters, leaflets, and other marketing materials, logos, user interface, and many other products. Besides simply creating an eye-catching logo or a leaflet design, modern designers also develop style guides to ensure that all products and visual representations of the brand support the unity of style, maintaining the main concept.
Graphic design is a visual communication tool helping express ideas, meanings, and values through images, fonts, videos, etc. It solves a variety of different tasks through colour, form, images, and compositions. Naturally, it is impossible to solve all of these tasks with one tool, which is why there are different subcategories of graphic design. Usually, designers focus on one type, but today you need to be agile and have a grasp of all branches.
A graphic designer is a specialist whose responsibility is to transform the idea of a customer into a visual concept transmitting the message, including prompting to make an action through pictures, fonts, compositions, photographs, etc.
Learn graphic design principles
Take a graphic design online course or get an education at a university
Learn key graphic design tools
Work on your own projects to develop your graphic design skills
Create a portfolio on Behance to showcase your graphic design work
Apply for junior position vacancies or try to find first customers on freelance websites.
Creative thinking and ability to draw. You should be able to do fast sketches by hand to visualize how you understand the customer’s idea or need. It is a crucial skill for a designer, even if the end result of their work will be visible only on a mobile device screen.
Knowledge of typography basics. Even though most designers work with digital products, typography rules are still very relevant. It is about the text design that can attract or turn off the website visitors intuitively react to font size, style, and other elements. And depending on their relevance to images and content on the pages, such reactions can be positive or negative.
You don’t need a certain degree or certificate to compete for the position of a graphic designer. The best recommendation for you will be your portfolio. You can create it on your own while learning the basics of design, i.e., colour theory, editing software, drawing, etc., or apply for designer assistant jobs. However, in this case, you will also have to learn how to use the main software on your own. You can learn even on YouTube tutorials or by completing a free online course.
In India, the annual pay for this profession is around ₹305,000 or $4,000.
According to the Payscale platform, salaries by city
Average graphic designer salary in Bangalore - ₹362,497 / year
Average graphic designer salary in Mumbai - ₹306,434 / year
Average graphic designer salary in Pune - ₹297,307 / year
Average graphic designer salary in New Delhi- ₹306,806 / year
Average graphic designer salary in Chennai- ₹294,303 / year
The top IT companies offer graphic designers the following salaries: Microsoft pays graphic designers from $42,701 to $87,107 a year. Google pays for the same speciality on an average of $59,345 a year. At Amazon, the average salary of a graphic designer is $62, 500 a year.