If you are currently thinking about choosing a new career path, whether you are a student or a professional working in a certain field, you may consider a Copywriter position. Based on the name of this profession, it is clearly only suitable for people who enjoy writing and are able to write professionally and in big volumes. In this article, we are going to talk about what a copywriter does, what skills are required for this role, and what salary you can expect.
Initially, the term was used for the definition of advertising text (copies) creation. Then the term has broadened, and now it includes many different directions, for instance, the creation of copies for emails, SEO copywriting for websites, and so on. In today’s world, copywriters are mainly required in the IT business with a presence on the Internet, which means basically any business that wants to succeed. Namely good copywriting “sell” the services and products offered online. Any website or web store owner is interested in text content that will lead it to the top positions in the search engines, which ensures the attraction of more potential clients.
It is a specialist who creates text content. These can be topical articles for a website, blog posts, posts for social networks, emails, press releases, and so on.
A copywriter has to study the specifics of the company’s work, subject business field, and unique selling proposition (USP) of the product or service, analyze the target audience, and learn the basics of online marketing. An expected final result of the specialist’s work is a clear text with a certain recognizable style that inspires and encourages people to buy or do any needed targeted action.
Learn copywriting basics from online courses or books.
Choose specialization ( email, landing pages, articles or etc.).
Write some copy for free ( you can ask your friends and acquaintances).
Try to find first clients on popular freelance platforms in India (Upwork., Guru. , Freelance India).
Build your reputation and develop skills.
Types of copywriting
There are several most widespread types of copywriting that are the most demanded:
It may seem that these are the names of the same profession, but there is a difference between them. Copywriter always advertises a product or service he or she writes about. Content-writer can create content more like a journalist. His or her aim is to explore the topic and share information rather than encourage any action, although, in some cases, they combine these goals. However, in most copywriter job postings, namely a content writer is meant. Most employers seek a specialist able to create interesting, useful, but optimized texts, encouraging action. Only when Ad copywriter is required, we can say that an employer needs a different specialist.
In India, the median yearly salary is ₹368,000 or $5,000. According to the Payscale platform, salaries by city:
Average copywriter salary in Bangalore - ₹380,000 / year
Average copywriter salary in Mumbai - ₹374,210 / year
Average copywriter salary in Delhi -₹360,000 / year
Average copywriter salary in Hyderabad- ₹311,231 / year
Average copywriter salary in New Delhi- ₹390,000 / year